- brand name manufacturer
- Деловая лексика: производитель товара с торговым знаком
Универсальный англо-русский словарь. Академик.ру. 2011.
Универсальный англо-русский словарь. Академик.ру. 2011.
brand name — brand names N COUNT The brand name of a product is the name the manufacturer gives it and under which it is sold. Drugs can be sold under different brand names throughout the EC... When it comes to soft drinks Coca Cola is the biggest selling… … English dictionary
brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( … Useful english dictionary
brand name — 1. a word, name, symbol, etc., esp. one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc … Universalium
brand name — noun Date: 1922 1. an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark 2. one… … New Collegiate Dictionary
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
name brand — noun A make of an article bearing a manufacturer s distinguishing name • • • Main Entry: ↑name * * * noun, pl ⋯ brands [count] : a product that is made by a well known company clothing stores that sell name brands at low prices compare ↑brand… … Useful english dictionary
brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… … Big dictionary of business and management
brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… … Financial and business terms
Name — For other uses, see Name (disambiguation). Ceremonies, such as baptism, can be used to give names. A name is a word or term used for identification. Names can identify a class or category of things, or a single thing, either uniquely, or within a … Wikipedia
brand extension — Using a successful brand name to launch a new or modified product in a separate category. A successful brand helps a company enter new product categories more easily. For example, a car manufacturer may use a brand name to launch a lawn mower.… … Big dictionary of business and management
brand — I. noun Etymology: Middle English, torch, sword, from Old English; akin to Old English bærnan to burn Date: before 12th century 1. a. a charred piece of wood b. firebrand 1 c. something (as lightning) that resembles a firebrand 2. sword 3 … New Collegiate Dictionary